In the context of a growing dominance of large, centralized businesses, an eroding sense of community and connection, failing local economies, and environmental degradation, a group of over 100 visionaries have come together with Dee Hock, the founder of Visa International and Greg Steltenpohl, founder of the Odwalla juice company to enable systemic change. Interra empowers citizen consumers to wield a tool they use everyday—credit and debit cards—to influence how things are made and disposed of, how money circulates within their communities, and how businesses, in general, behave.