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Great Picture! 2010-03-03

Reviewer: Miguel A. Lujan

This TV was over $2600 when new, 900 bucks is a steal! I always tend to buy the best TVs you can get about 10 months after they come out and you can really save. This one is no dissappointment.

Good TV 2010-02-10

Reviewer: Rajeev Bhat

I don't know much about TVs. But, I read that this is the best TV in its category as far as picture quality goes. I am happy with it. No issues. I was able to connect my laptop without any problems too. I am happy with the purchase.

Love this TV 2010-02-05

Reviewer: Steven Mobilio

This my first venture into an HD TV and I couldn't be happier. The price was fantastic and the ease of the transaction, from making the purchase, to scheduling delivery and receiving the product, to install and set-up (which I did myself) was surprisingly very easy. The TV rocks. The picture and sound are great and there are lots of bells and whsitles that I haven't even begun to explore. I swear by Sony and this TV did not disappoint.

A stunning set!!! 2009-12-31

Reviewer: Paul Ton

This is my 2nd XBR set from Sony. It happens that they are both XBR7 series. The first one was the 52 inch, a bigger one...but let me tell you about this XBR7 40 inch set: it's stunning beaty from shape to sound and to picture! Here is a challenge: can you get any 40 inch at this price, this beautiful design and excellent picture for this price? I have been looking for this baby for a long time and now it was time and the price for me to pick it up. The sound of the TV was incredible, better than most of the TVs out there. Most of TV today (even new Sony) they whether hide the speaker (on the bottom side) so you are pretty suffered from the sound perspective. This TV with both "floating" speakers sound excellent. HD image is awesome! Get one and you would know what I am talking about. You can't go wrong with Sony XBR TV. Get it before it's gone.

EXCELLENT!! FOR REAL LIKE 3 D PICTURE QUALITY 2009-12-09

Reviewer: E. suarez

I DON'T KNOW IF THE XBR9 SERIES O ANY LED CAN GET A PICTURE LIKE THIS 40XBR7, BUT WHAT I CAN SAY IS THIS TV PRODUCE A AMAZING, REALLY REALLY REALLY GREAT PICTURE, HOW IS THAT?? AFTER SET IT UP AND OUT THE BOX, THE PICTURE WAS VERY GOOD, BUT TO AFFORD THISD TV, I HAD TO SELL MY AOC 32 ENVISION WICH HAD THE SAME PICTURE(VERY VERY GOOD ALSO) QUALITY, AND DID NOT GET ANY REASON SO FAR TO GET RID OF INSTEAD THIS SONY, AFTER VERY EXHAUSTIVE TWEAKING HERE AND THERE, WAOOOOOOOOOOO, THE CLOSETS THING TO THE 3D WORLD, I COULD NOT BE HAPPIER, IF YOU HAVE A TV LIKE THIS, I CAN GIVE YOU THE SETTINGS TO HAVE THIS TV SO GREAT, MMM JUST ONE THING, PERFECT SCREEN WITH NO DEAD PIXELS, CLEAN, BUT WHEN I RAISE THE CONTRAST AND THE MOTION IN ORDER TO GET MORE VIVID AND VIBRANT EFFECT PRODUCE RELATIVE GHOSTING, BUT BELIEVE ME, WORTH THE PRICE TO SEE THIS KIND OF EXCELLENT PQ

updated review
Ok this is my settings for sd and hd tv signal
PICTURE MODE cinema
BACKLIGHT 7
PICTURE 94
BRIG 48
COLOR 36
HUE 0
COLOR TEMP COOL
SHARP 60
NOISE REDUCTION OFF IN HD MOVIES AUTO IN STANDARD DEF
MPEG N R OFF
ADVANCED SETTINGS
BLACK CORRECTOR LOW
AD C.E. LOW
GAMMA HIGH
AUTO LIGH LIM LOW
CLEAR WHITE LOW
COLOR SPACE WHITE
LIVE COLOR HIGH
DETAIL ENHANCER HIGH
EDGE ENHANCER LOW

AHHHH ANOTHER THING IN MENU
PICTURES ADJUSTMENT
MOTION ENHANCER
TV HIGH
HDMI WHATEVER YOU USE HIGH
CINE MOTION THAT IS THE IMPORTANT OF THIS TV, IN AUTO 1 YOU GET THE MOST BEAUTIFUL IMAGE
TV AUTO 1
HDMI AUTO 1
VIDEO PHOTO OPT
HDMI VIDEO A
VIDEO COLOR SPACE
HDMI XV COLOR
RGB DYN RANGE AUTO

HDMI FOR HD SIGNAL I USE 2 OPTIONS BOTH ARE GREAT

1 VIVID
BACKLIGHT 9
PICTURE 95
BRIG 48
COLOR 52
HUE G2
COLOR TEMP COOL
NOISE RED OFF
MPG NR OFF

NO ACCESS TO ADVANCED OPTIONS


2 STANDARD

BACKLIGHT 9
PICTURE 96
BRIGH 51
COLOR 54
HUE G2
COLOR TEMP COOL
SHARPNESS 54

NOISE RED AND MPEG OFF
ADVANCED SETTINGS
BL CORRECTOR LOW
ADVA CE OFF
GAMMA HIGH
AUTO LIGH MEDIUM
CREAL WHITE LOW
COLOR SPACE WIDE
LIVE COLOR HIGH
DETAIL ENHACER HIGH
EDGE ENHANCER HIGH


NOTE I LIKE TO SET AT MAXIMUM FLOW MOTION IN HIGH BECAUSE IT SEEMS LIKE THE MAIN CAMERA FOCUS IS OUT TO THE SCREEN LIKE 3D AND EVERYTHING LOOKS VERY Real and clear, THE THING IS IN FAST ACTIONS YOU WILL SEE MINOR ARTIFACTS AND IF YOU DONT BOTHER THIS THIS IS THE BEST, BUT YOU CAN STILL SEE VERY GOOD DETAIL IN STANDARD OR NO ARTIFACTS AT ALL IN OFF, BUT YOU WONT SEE THE IMPRESSIVE 3D FELLING ON HIGH MOTION, IT'S UP TO YOU...

FOR THE ONE WHO ASK ABOUT THE SOUND

SOUND MODE DYNAMIC
TREBLE MAX
BASS MAX
BALANCE 0
SURROUNDD S-FORCE FRONT SURROUND
VOICE ZOOM MAX
STADY SOUND ON
VOLUME OFF SET MAX
WHAT CAN I TELL YOU I GOT A MEMOREX SOUND BAR WICH SOUND VERY VERY GOOD AT MAXIMUM POINT(90 WATTS) BUT I AMAZED HOW THE TV SPEAKERS SOUND LIKE THE SAME QUALITY EVEN THE VOLUME IS NOT THAT HIGH, BUT LIKE I TELL YOU, IF THE SOUND BAR IS 90 WATTS, THE TV SPEAKERS FOR MY SOUND LIKE 65 WATTS IN COMPARISON, NOT LIKE HOME TEATHER SUOUND, BUT I AM SURE, IN SOUND QUALITY AND VOLUME LEVEL, THIS IS THE BEST SOUND SPEAKERS TV IN A 40INCHES SET