Item Description
Sony BRAVIA XBR7-Series LCD HDTVs leverage our HD expertise to deliver Full HD 1080p resolution and stunning picture performance. A BRAVIA Engine EX fully digital video processor helps reduce noise, sharpen image detail, and improve color accuracy, while Motionflow 120Hz technology enhances motion to deliver a smoother and clearer looking picture. An Advanced Contrast Enhancer (ACE) circuit dynamically adjusts contrast, producing deeper blacks in dark scenes while preserving shadow detail, and Live Color Creation technology works in concert with a special WCG-CCFL backlight to further refine colors and deliver a more realistic picture.
Product Details
- Publisher: Sony
- Product Group: CE
- Manufacturer: Sony
- Binding: Electronics
- Brand: Sony
- Features:
- 16:9 Full HD 1080p Resolution Panel (1920x1080)
- Motionflow 120Hz technology delivers natural motion )
- BRAVIA Engine EX fully digital video processor
- Advanced Contrast Enhancer circuit (ACE)
- x.v.Color technology
- Item Dimensions:
- Dimensions: 4450L x 500W x 2375H
- Weight: 5200
- Package Dimensions:
- Dimensions: 5300L x 2850W x 930H
- Weight: 6660
- List Price: $2,099.99
- Model Number: KDL40XBR7
- UPC: 027242739109
- Warranty: 18 months warranty
- ASIN: B001GJADP6
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Customer Reviews
Average Amazon User Rating: 
very disappointed
2010-06-28
Reviewer: J. RUTIGLIANO
I purchased the SONY BRAVIA XBR KDL-40XBR4 40" IN Dec. 2007, for $1899.98
three weeks ago the TV went totally black,the had been no surge and the TV
is on its own power line; I called an authorized service center
and was told that SONY has been having a problem with this size TV, if I wanted
it fixed it would cost $1200 plus service charge, according to the service center
it is a light on the panel, however, unlike other HD TVs you cannot just buy the
light you have to replace the whole panel. BUYER BEWARE
Great TV but early LCD Failure
2010-06-16
Reviewer: Thule1
I bought the unit direct from SONYSTYLE for $2200.00 in Jan 2009. It had an 18 month warranty and I bought a 4-year extended warranty ($200)from SONY. Good thing to. The main digital circuit board and LDC panal failed at 17 months 20 days, just before warranty expired. SONY has been very responsive for service and is replacing the entire unit with a KDL40XBR9(refurbished) unit under warranty. SONY no longer offers the KDL40XBR7 set except as a refurbished unit for $1350. I'm otherwise very pleased with the set except for the major component failure at 18 months. The Amazon price is a good deal, but try to get an extended warranty from a reputable source. The replacement unit (KDL40XBR9) is a better unit with faster refresh rate (240Hz vs. 120Hz for the XBR7).
The replacement KDL40XBR9(refurbished) unit has performed excellantly. Very pleased with it to date.
Stunning!!
2010-06-05
Reviewer: Thomas Demers
I researched the LCD TV arena extensively and Sony kept coming up
as the "Top Dog". I found the Sony KDL-46XBR9 on sale from Crutchfield for
$999.00 delivered and jumped on it.
The set-up was as quick as 1-2-3. The picture? Wow!!! I was blown away.
Sound quality could be better but overall this TV can't be beat for the price.
Kick ass TV, even now!
2010-03-14
Reviewer: Gleb Budilovsky
The tv gets compliments from everyone that comes over. Killer picture quality! Can't go wrong with a Bravia! I'm not being a sony fan-boy but with all the research I've done, many experts point right back to the Bravia.
Great Picture!
2010-03-03
Reviewer: M. Lujan
This TV was over $2600 when new, 900 bucks is a steal! I always tend to buy the best TVs you can get about 10 months after they come out and you can really save. This one is no dissappointment.
