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Speaking the Language: Gaining Executive Buy-in

Wed, 2014-04-23 18:41

Executive buy-in is an essential ingredient in moving a citizenship portfolio forward. Advanced citizenship departments recognize that professionals must be aligned with the corporate strategy and understand the goals and language of their senior executives. A successful citizenship strategy is one that is integrated into the business goals and clearly demonstrates business benefit. By communicating a citizenship strategy in the language of business, these companies have converted their senior executives into strong citizenship champions.

Featured Speakers:

  • Kate Antonacci, Director of Societal Impact Initiatives, Panera Bread
  • Bridget G. Hurd, Director of Community Responsibility, Blue Cross Blue Shield of Michigan
  • Crayton Webb, Director, Corporate Communications & CSR, Mary Kay

To register for the webinar click here:

Follow on Twitter #BCWebinar.

Corporate Citizenship Strategy

Wed, 2014-04-23 18:41

If you are responsible for development or execution of corporate citizenship programs that add value to both business and society, crafting a strategic focus that aligns with the business is essential to your success. A long-term perspective, strategic focus, and articulated goals and milestones are fundamental to building and sustaining value-focused corporate citizenship programs. This course will help you construct, align, and focus your corporate citizenship strategy.

What to expect

Throughout the 2½ day program, you will apply the instructor presentations and frameworks to examples, and individual and small group exercises. Best practices will be highlighted as practical examples of strategic corporate citizenship. Following the completion of this course you should be able to:

  • Appreciate exceptional performance as the norm for corporate citizenship
  • Establish a purpose and goals for your corporate citizenship programs
  • Articulate the impact of stakeholder expectations, materiality and the organization’s business objectives on the development and execution of corporate citizenship

To register for the course click here:

Sustainability Reporting: GRI G4 Certified Program

Wed, 2014-04-23 18:41

The Boston College Center for Corporate Citizenship is pleased to be a certified training organization for the Global Reporting Initiative (GRI). With more than 27 years of experience helping organizations advance corporate citizenship through our courses, webinars and signature research reports, this course is an important extension into the reporting segment.

This course will include the brand new G4 Bridging Module to help reporters incorporate the new G4 guidelines in their reporting practice.

What to expect

This two-day program will provide you with a comprehensive foundation in the elements of a GRI report, the GRI reporting process and in-depth exploration of key reporting activities. It will equip you with the necessary knowledge to start your company’s first GRI report or transform your existing CSR report into the GRI format. Following the completion of this course you will be able to:

  • Articulate the benefits and challenges of CSR reporting and the structure of the GRI framework
  • Outline the GRI reporting process and apply it to your organization
  • Identify, prioritize and engage stakeholders
  • Determine material issues for action and reporting

To register for the course click here:

MGM Resorts International Named a Top Ideal Employer for Business College Students for Second Consecutive Year

Wed, 2014-04-23 16:40

MGM Resorts International (NYSE: MGM) is one of the nation’s Top 100 Ideal Employers for U.S. business students, according to Universum, a global employer brand research firm. In its second consecutive appearance, MGM Resorts has secured the 44th ranking and remains as the only integrated casino resort company recognized on the annual list. This year's results were recently announced in partnership with the Wall Street Journal.

“Students are considering more employers than they have at any other time in the last five years – so the competition is fierce, even for top employers,” said Universum President of the Americas, Melissa Murray Bailey. “These rankings celebrate the employers that have invested in building a strong employer brand and taken the time to truly understand what it is that students value in their career.”

The 2014 rankings of the IDEAL™ Employers are based on a survey of more than 46,000 undergraduate students, and reveal which employers have the most effective employer brands. Students choose an unlimited number of employers they would consider working for from a list of 230. From their “considered” employers they choose their top five “Ideal” employers. The Ideal Employer Rankings represent the companies with the most “Ideal” votes.

“We’re delighted to once again be named to this prestigious list of innovative companies looking for new ways to attract and retain our schools’ best and brightest,” said Jim Murren, Chairman & CEO of MGM Resorts International. “The next generation of employee and business leaders recognizes that we are an employer of choice and a leading entertainment and hospitality company that provides a spectrum of dynamic career paths.”

In a separate survey by Universum last year, Masters of Business Administration students also ranked MGM Resorts high, ranking it No. 86 on Universum’s top 100 companies list for MBA Students. The company has also been recognized by DiversityInc Magazine, Black Enterprise Magazine, and the Human Rights Campaign Foundation as being a top company for diversity.

For more information about MGM Resorts and its college programs, please visit

About Universum
Universum is the global leader in employer branding, providing end-to-end solutions that empower organizations to become better at attracting, recruiting and retaining top talent. Founded in 1988, Universum’s mission is to create the best match between employers and potential employees by providing knowledge, guidance and actionable insights. The company gathers and analyzes insights about the career expectations of 700,000 students and young professionals annually in more than 30 countries, and serves as a trusted partner to 1,200 clients globally, including many Fortune 500 companies. With its headquarters in Stockholm, Sweden, Universum is a privately held company with offices in 12 countries. Learn more about Universum’s rankings:

About MGM Resorts International
MGM Resorts International (NYSE: MGM) is one of the world's leading global hospitality companies, operating destination resort brands including Bellagio, MGM Grand, Mandalay Bay and The Mirage. The Company also owns 51% of MGM China Holdings Limited, which owns the MGM Macau resort and casino and is in the process of developing a gaming resort in Cotai, and 50% of CityCenter in Las Vegas, which features ARIA resort and casino. For more information about MGM Resorts International, visit the Company's website at and follow on Twitter @MGMResortsIntl.

Foresters Reaffirms Commitment to Family Well-being

Wed, 2014-04-23 16:40

Foresters, an international financial services provider, today announced that it renewed its partnership with national non-profit KaBOOM!, an organization dedicated to promoting play, to build 25 new playgrounds across North America by the end of 2015. The new playgrounds will enhance the well-being of families and communities by providing more than 3 million children and their families with the opportunity to spend quality time together.

“Foresters is proud to continue its partnership with KaBOOM! to build more playgrounds and provide even more families with a place where they can come together to learn, play and have fun,” said Kasia Czarski, chief membership and marketing officer, Foresters. “A playground is a centerpiece in a community and supporting the well-being of families is central to Foresters. Renewing our partnership with KaBOOM! is our promise to families renewed.”

The two-year plan will see the development of 25 new playgrounds, with 15 playground builds to be completed in 2014. With the additional playgrounds scheduled, Foresters will reach and surpass 100 playground builds this year, building on the 94 playgrounds already completed since 2006. The new phase of the partnership will continue to see additional community revitalization projects, such as planter benches, asphalt games, and picnic tables with chessboard tops, at build sites to provide more features for families to enjoy.

”Building a new generation of healthy communities begins with a child’s well-being, and providing opportunities for fun and active play for kids is at the core of that,” said Darell Hammond, founder and CEO of KaBOOM!. “When our children’s lives are filled with play, we all benefit; our families and communities will be healthier and happier today, and our society will be stronger and more resilient tomorrow. Our partnership with Foresters has been instrumental in promoting the importance of play and we are grateful for their continued commitment for play.”

Foresters is a KaBOOM! National Partner and a founding member of the KaBOOM! Leadership Circle. Foresters entered into a formal partnership with KaBOOM! in 2011 but has been building playgrounds with KaBOOM! since 2006. From 2006 to 2013, more than 5,000 Foresters volunteers have helped at playground builds to create over 241,000 square feet of playground space.

About Foresters
For 140 years, Foresters™, an international financial services provider, has fulfilled its purpose to enhance family well-being for its members and the communities where they live. A fraternal benefit society, Foresters offers quality life insurance and investment products, unique member benefits and inspiring community activities. Foresters shares its financial strength with more than one million members in Canada, the United States and the United Kingdom. For more information, visit, and

Foresters™ is the trade name and a trademark of The Independent Order of Foresters, a fraternal benefit society, 789 Don Mills Road, Toronto, Canada M3C 1T9; its subsidiaries are licensed to use this mark.

KaBOOM! is the national non-profit dedicated to the bold new goal of ensuring that all children, particularly the 16 million American children living in poverty, get the balance of active play they need to become healthy and successful adults. KaBOOM! has been a powerful champion for play since its founding in 1996, working with partners to build, improve and open more than 15,000 playgrounds, engage more than 1,000,000 volunteers and serve more than 6,600,000 children. KaBOOM! creates and catalyzes great places to play, inspires, empowers and leads play advocates, and educates and elevates the societal conversation about the importance of play in children’s lives. For more information, visit or follow the conversation on why #playmatters at or

Ted's Montana Grill and WhiteWave Foods Adopt Unique Approach to Corporate Water Stewardship

Wed, 2014-04-23 16:40

The Bonneville Environmental Foundation (BEF) today announced Ted’s Montana Grill and WhiteWave Foods have, for the first time, pooled resources to help address the growing issue of freshwater scarcity in the United States. Facilitated through BEF’s Water Restoration Certificate® Program, the commitment by these three companies supports three new flow restoration projects in the Colorado River Basin – a region that represents one of the most complex and endangered water systems in the United States. This collective action approach aims to improve the long-term economic and environmental health of the Colorado River Basin and reflects a breakthrough approach to corporate water stewardship.

“These brands recognize that healthy waterways are the key to future economic and social stability here in the United States,” notes Todd Reeve, CEO of BEF. “Their commitment represents a critical step in this issue – where brands from different industry sectors work collectively to advance corporate water stewardship and in so doing, take the lead in helping redefine how freshwater is valued, used and managed.”

The two companies have committed to support new projects that restore flow to three Colorado River tributaries – the Cimarron River, the Fraser River and the Roaring Fork River. This collective support aims to restore hundreds of millions of gallons to these rivers over the lifecycle of these projects.

“At Ted’s, our mission is one of passion and responsibility in doing the right things for our guests, our people and our planet,” said Co-founder and CEO, George W. McKerrow. “Restaurants use five times as much water as the average business. It is our responsibility to support water flow restoration in our local communities whenever possible. We know we’re only a small part of the solution, but we’re committed to partnering with other brands – acting responsibly, preserving what we can, and helping to raise consciousness of freshwater scarcity.”

The Colorado River provides drinking water to 36 million people and is the irrigation source for more than 5.5 million acres of farmland across seven states. Additionally, hydroelectric facilities along the river generate more than 4,200 million megawatts of generating capacity helping to meet the power needs of the West and offset use of fossil fuels.[1]

Launched in 2009, BEF’s Water Restoration Certificate® Program represents a unique new standard for corporate water stewardship. Moving beyond traditional water conservation and re-use, the program provides companies a mechanism to fund innovative flow restoration projects aimed at wasting less, using less, and/or keeping more water in stream. This latest joint partnership between Ted’s Montana Grill and WhiteWave Foods marks a new stage of this program and demonstrates the potential collective impact of the corporate sector in supporting innovative methods to conserve and restore freshwater.

The National Fish and Wildlife Foundation, a widely recognized leader in freshwater restoration for the past 12 years, reviews all WRC flow restoration projects to ensure optimum environmental benefit. Since 2009 the Water Restoration Certificate® Program has grown from three projects in the Pacific Northwest to 14 projects with more underway spanning seven states and Mexico and has restored more than 7.6 billion gallons of water to western rivers.

About BEF
At Bonneville Environmental Foundation (BEF), we believe addressing the planet’s most pressing environmental challenges requires innovation, creative problem solving and discovering a new way of doing business that values the natural resources we depend on. We are entrepreneurs for the planet. Through a full suite of innovative energy, carbon and water solutions we are helping our partners—from the farmer to the corporation—redefine how business gets done. We help our partners meaningfully balance their environmental impact, invest in clean energy and carbon reduction, educate the next generation of clean energy leaders, and effectively and sustainably restore the health of our freshwater resources.

[1] US Department of the Interior Bureau of Reclamation

Sowing Organic, Regionally Adapted Seeds to Thrive in the Northeast

Wed, 2014-04-23 16:40

Fruition Seeds, a new company in western New York, is customizing organic seed to thrive in the local conditions of the Northeast so that growers and consumers have continued access to the food they love. This is the second year of customized seed production for co-owners and seed farmers Matthew Goldfarb and Petra Page-Mann.

“Customizing seed ensures our crops can adapt year after to year to a changing climate,” says Goldfarb. “Not only will our seeds perform better but the process of working with local farmers will also ensure we are making the right choices when it comes to social, cultural and environmental values. We are developing seed not just for today but for our future generations.”

The selection and breeding of seed for specific traits is a process as old as human civilization. However, most seed available to today’s home gardener is grown in climates favorable to commercial dry seed production (the Pacific Northwest and Israel) and not climates that reflect the variety of local growing conditions. Much of this commercial seed is adapted to modern agricultural techniques focused on mechanization and increased external inputs; breeding for resistance to pests and disease is rarely prioritized because the assumption is growers will rely heavily on chemical applications. Home gardeners may be buying good seed but not seed selected to naturally excel in their specific climate, soils and conditions.

Fruition Seeds’ innovative model of producing the highest quality seed is done through a collaboration with regional small-scale growers to select and breed specific traits for each crop by combining the growers’ talents in vegetable production and Fruition Seeds’ expertise in vegetable breeding.

Examples of this collaboration include: lettuces that won’t bolt in the heat; cabbages that store sweet and crispy throughout the winter; squash and cucumbers with inherent resistance to local diseases and pests; crops with excellent germination in cold soils; and new shapes, colors, and flavors that match local tastes.

“Customizing seed is not a gimmick,” says Goldfarb. “You will see and taste the difference.”

Italy Hill Produce, an organic farm run by Jonathan Hunt and Caroline Boutard-Hunt in Branchport, NY, plansPetra with Mosses (middle) and Mike (left) from Fresh Wise to use customized seed this coming season.

“Customized seeds will allow us to produce more, better food from the same amount of land with fewer inputs due to plants being better able to deal with local conditions and pests with less stress,” says Hunt.

Jeremiah Pacheco, owner and farmer of Squash Blossom Farm in Naples, NY, is part of Fruition Seeds’ collaborative network of growers currently using and producing customized seed.

“As seeds adapt, taste thrives,” says Pacheco. “Customized seed ripens readily in our short Northeastern summers and this translates into more flavor, more nutrients, and more consumption.”

Fruition Seeds believes that its relationship with home gardeners is essential to successfully customizing seed. The company seeks input from small-scale growers and encourages them to ask questions about the seed they use: “Do I know who grows my seed? Do I know where the seed is produced? Will the seed be adapted to my local conditions? Am I allowed to save seeds from these crops? Will they grow true next season?”

“If you can answer yes to these questions, you are helping to build a wonderfully resilient future in your garden and your community,” says Page-Mann.

Customization of seed is an on-going process. Because regional growing conditions will continue to change, seeds must also change in order to produce dependable and delicious food. Fruition Seeds’ goal is to provide growers with seed that consistently thrives in the ever-changing local environment.

“Quality of seed is the long standing value for us,” says Page-Mann.

Home gardeners and market farmers can buy seed directly from Fruition Seeds and contact the company through its website,

About Fruition Seeds
Fruition Seeds believes that the foundation of resilient agriculture and community begins with the seed. We improve, breed and grow regionally adapted, certified organic vegetable, herb and flower seed developed to thrive in the Northeast. We are committed to providing clear and accurate information about where our seed is produced. We are dedicated to meeting the need for dependable and delicious varieties for your gardens and farms. We believe a direct relationship with small-scale growers is essential to this process of customizing seed. We also collaborate with farmers and chefs to develop new varieties to meet their market and culinary needs. Come and join us. To learn more about Fruition Seeds, visit

Sustainable Brands® Announces Full Program Details for Global Brand Innovation Conference

Wed, 2014-04-23 16:40

 Sustainable Brands® recently announced full program details for SB’14 San Diego running June 2-5 at the Paradise Point Resort and Spa. As the largest community gathering in the Sustainable Brands global conference network, it will convene nearly 2,500 brand innovators from around the world who are driving business success towards a regenerative economy.

Over 160 influential brand leaders and cutting-edge practitioners of environmental and social innovation will lead interactive discussions, breakout sessions, plenary presentations, deep-dive workshops and networking activities. Comprehensive workshops kick-off the week with skills building fundamentals and foundational learning in strategy and execution. Trends and market drivers set the tone for inspiring morning plenary sessions. Consumer and B2B research studies, challenging topics and one-of-a-kind case studies round out afternoon breakout sessions. Distinguished experts and thought-provoking contributors include:

  • Alexander Collot d’Escury, CEO of Desso, will discuss applying circular economy principles in practical product and system design.
  • Bill Shireman, CEO of Future 500, will host a multi-stakeholder discussion with Avery Dennison, Greenpeace and Asia Pulp & Paper to dissect corporate leadership in evolving stakeholder relationships.
  • First in a public forum, Jason Graham-Nye, CEO of gDiapers, will speak about his experience with the FTC and transparency in marketing claims.
  • Michael Smith, Director of Industry Relations at Nielsen, will reveal how brand managers can leverage applied neuroscience to drive consumer engagement.
  • Denise Morrison, CEO of Campbell Soup, will speak back to back with Neil Grimmer, Co-Founder & President of Plum Organics, on redesigning the way Campbell uses purpose to make decisions, transform culture and connect with stakeholders.
  • Sally Uren, Chief Executive of Forum for the Future, will share a new set of principles that identify “Net Positive” business models.
  • Scott Mackinlay Hahn, CEO & Co-Founder of Loomstate, will help launch results from new and original research facilitated by MDBC that identifies fashion materials through the lens of the Cradle to Cradle CertifiedCM Program.

Business issues will fall into seven afternoon breakout tracks: Leadership & Strategy, Stakeholder Insights & Influences, Brand Positioning & Communications, Organizational Development & Intrapreneurship, Supply Chain & Procurement, Product & Service Innovation and Materials & Chemistry. Collaboration and networking in these areas will continue in the Activation Hub where many companies will showcase innovations in these key areas that transform ideas into reality. Companies leading discussions around complex business challenges and sharing innovative solutions include:

  • A discussion with LEGO and Intel on testing the limits in the supply chain and influencing suppliers.
  • A panel on skills, tactics and tools for effective change agents with business leaders from Sprint, Microsoft and Hilton Worldwide.
  • A session examining applications of supply chain impact data from The Sustainability Consortium – from methodology, to data collection, to back-end tech platform support on an enterprise level – featuring partners Walmart and SAP.
  • Key approaches, policies and tools in sustainable purchasing with business leaders from DEKRA Sustainability, McDonald’s Caesars Entertainment, Sodexo and Dell.
  • Collaborative conversations with BASF, SAP, Coca-Cola and Arrow Electronics in various sectors of the Activation Hub.

“We're seeing a continued emergence around the world of creativity and innovation coming from both global brands and out-of-the-box entrepreneurs, who are each in their own way reimagining how they can contribute to a flourishing future economy,” states KoAnn Skrzyniarz, Founder of Sustainable Brands. “The front edge of leadership today is being defined by those brands, whether big or small, that are moving beyond reducing harm and toward delivering a net positive impact in the world through product and service innovation, new business models, deeper engagement with their stakeholders and better collaboration with both peers and members of their value network."

This global gathering of prominent business leaders is generously supported by BASF, Saatchi & Saatchi S, Citizen Group, Target, Nissan, Arrow Electronics, Coca-Cola as Platinum and Gold sponsors, and Cone Communications, MSL Group, AoSA, ASU Walton Sustainability Solutions Initiatives, WeSpire and SAP as Silver Sponsors, as well as a host of other partners, sponsors and exhibitors. Guardian Sustainable Business is the premier media partner. For further information on the conference program, a complete list of confirmed speakers or sponsorship opportunities, please visit the conference website at Registration is now open and global business leaders with innovative solutions are encouraged to participate.

About Sustainable Brands
Sustainable Brands® is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our mission has been to inspire, engage and equip today’s business and brand leaders to prosper for the near and long term by leading the way to a better future. Digitally published news articles and issues-focused conversation topics, internationally known conferences and regional events, a robust e-learning library and peer-to-peer membership groups all facilitate community learning and engagement throughout the year. Sustainable Brands is hosted by Sustainable Brands Worldwide, a division of Sustainable Life Media headquartered in San Francisco, CA.

America's Charities Launches New Website with Enhanced Features & Richer Giving Experience

Tue, 2014-04-22 22:37

America’s Charities, a mission-driven organization that connects public and private sector employers with charities to engage employees in greater giving, today announced the launch of the new and dramatically enhanced site.

Working with Albatross Digital, an award winning, strategic web development & graphic design team, America’s Charities created the new site with the user experience and three primary audiences (businesses, nonprofits, and individual donors) in mind. 

“Albatross Digital’s exceptionally talented team delivered creative and technical services to build a fantastic and engaging website,” noted Lynne Filderman, Vice President and Chief Marketing Officer at America’s Charities. “Every day they went above and beyond what we could have hoped for.”

The new site includes the following enhancements:

  • Responsive Design:  The website has been designed using the latest technology making the site compatible and easy to use on desktop computers, laptops, tablets and mobile devices.
  • Improved Navigation: Whether it be information about America’s Charities solutions or recent news and blogs, the site’s intuitive navigation and category filters will enable the organization’s three audiences to easily find the information most relevant to them.
  • Centralized Knowledge Center: In addition to news, blogs and videos posted on the site daily, businesses, nonprofits and individual donors can use America’s Charities’ Knowledge Center as a centralized “go-to” source for research and resources about social responsibility, employee engagement, nonprofits and volunteerism.
  • Rich Online Giving Experience: From causes including education, human rights, hunger and poverty, animals, veterans, disaster relief and children services, America’s Charities’ 140+ members address a diverse range of social concerns and needs in thousands of local communities, across the nation and around the world.  The new site is designed to help individuals discover and connect with a variety of charities and become more informed nonprofit supporters.

America’s Charities Marketing Communications Manager, Tamara Bibby, responsible for overseeing the website redesign said, "We designed the new with the user in mind. America's Charities has always had a marketing challenge, to market and communicate to three distinct audiences through one site without mixing the message or having one message overpower another. In this version of our website, we’ve really overcome that marketing challenge. The navigation is simple and easy, the design is clean and the information flows well from section-to-section.”

About Albatross Digital
Albatross Digital is an award winning, strategic web development & graphic design team based in Oakland and Brooklyn. They design and develop websites, apps, and software that expand clients' reach. For more information, visit and connect with them on Twitter and Facebook.

About America’s Charities
America’s Charities is a major force in transforming and growing philanthropy, and has been at the forefront of workplace giving’s transformation since 1980.  Helping the nation’s most trusted charities thrive by generating more investments and sustainable revenue through employee engagement programs and by helping them achieve higher levels of performance and demonstrable impact in addressing critical needs, learn more about America’s Charities at and connect with us on social media.

Twitter Chat: What Does It Mean to Brew a Better Future?

Tue, 2014-04-22 21:37

Sustainability has been an integral part of HEINEKEN's business operations throughout its 150-year history and it is one of HEINEKEN's six business priorities. HEINEKEN's sustainability commitments come to life through its Brewing a Better Future (BaBF) Programme, the company's long-term approach to creating shared, sustainable value in four areas that it can impact directly:

  1. Protecting water resources
  2. Reducing CO2 emissions
  3. Sourcing sustainably
  4. Advocating responsible consumption

HEINEKEN recently has published its 2013 Sustainability Report, which outlines that the company is on its way to meet its 2020 sustainability commitments. HEINEKEN’s full 2013 Sustainability Report can be accessed and downloaded online at

Join us on April 30, 2014 at 8am PT/11am ET/5pm CET for a live Twitter Chat to explore and discuss HEINEKEN’s BaBF Programme, its 2020 commitments and the progress the company has made in 2013, including

  • Reducing CO2 emissions - A key highlight of the year is the reduction of greenhouse gas emissions of 119 kton CO2 in 2013, or almost 2,400 trips around the globe with a fully loaded 30-ton Heineken® beer truck.
  • Protecting water resources - In 2013, HEINEKEN's specific water consumption again decreased to 4.1 hl/hl, down from 4.2 hl in 2012. In absolute terms, this improvement could provide almost 50,000 people in Singapore with their annual water consumption volume.
  • Sourcing sustainably - In 2013, HEINEKEN increased its sourcing of raw materials in Africa to 46 per cent. The 2020 commitment is to have 60 per cent of raw materials used to brew our beers in Africa sourced locally.
  • Advocating responsible consumption -The Heineken® brand's new 'Dance More, Drink Slow' digital campaign was launched in partnership with world-famous DJ Armin van Buuren.

Aman Singh, CSRwire’s Editorial Director and Nick Aster, Founder and Publisher of TriplePundit, will moderate the conversation with a thorough sampling of HEINEKEN’s sustainability leadership team, including:

  • Michael Dickstein (MD)– HEINEKEN Director Global Sustainable Development
  • Jan-Willem Vosmeer (JV)- HEINEKEN Corporate Social Responsibility Manager
  • Laura Taal (LT)- HEINEKEN Sustainable Procurement Manager
  • Peter Jonker (PJ) - HEINEKEN Global Category Leader Energy
  • Maarten ten Houten (MH)- HEINEKEN Sustainability Manager Global Innovation

What you need to know

Date: April 30, 2014

Time: 8am PT/11am ET/5pm CET

Hashtag: #BaBF

Speakers: @HEINEKENCorp

Moderators: @AmanSinghCSR @CSRwire @nickaster @triplepundit

To register, send out the following tweet:

I'll join @HEINEKENCorp @AmanSinghCSR @nickaster 2discuss what BrewingaBetterFuture #BaBF means 4 the co. 04/30 8amPT

Got a question?

Send it to and


HEINEKEN is a proud, independent global brewer committed to surprise and excite consumers with its brands and products everywhere. The brand that bears the founder's family name - Heineken® - is available in almost every country on the globe and is the world's most valuable international premium beer brand. The Company's aim is to be a leading brewer in each of the markets in which it operates and to have the world’s most valuable brand portfolio. HEINEKEN wants to win in all markets with Heineken® and with a full brand portfolio in markets of choice.

The Company is present in over 70 countries and operates more than 165 breweries. HEINEKEN is Europe's largest brewer and the world's third largest by volume. HEINEKEN is committed to the responsible marketing and consumption of its more than 250 international premium, regional, local and specialty beers and ciders. These include Heineken®, Amstel, Anchor, Biere Larue, Bintang, Birra Moretti, Cruzcampo, Desperados, Dos Equis, Foster's, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate, Tiger and Zywiec.

Our leading joint venture brands include Cristal and Kingfisher. The number of people employed is over 85,000. Heineken N.V. and Heineken Holding N.V. shares are listed on the NYSE Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on the Reuter Equities 2000 Service under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website:

About TriplePundit and CSRwire’s Stakeholder Engagement Campaigns

Triple Pundit and CSRwire regularly conduct webinars and Twitter chats with their member organizations. These chats, developed as facilitated conversations, are aimed at taking a pulse of our community, sharing knowledge and inspiring action. Whether the topic is sustainable living, shared value or the intricacies of sustainable business, these interactive sessions not only help our clients push their communication boundaries but also gain valuable feedback, criticism and the attention of an active and engaged community. Learn more by emailing or

Making Progress, Driving Change: Unilever to Host Live Webinar to Discuss its Sustainable Living Plan

Tue, 2014-04-22 18:37

On April 28, 2014, Unilever will host a webcast to share and discuss where they are with their Unilever Sustainable Living Plan and what more they can do to help make sustainable living commonplace.

Making progress, driving change

Unilever launched the Sustainable Living Plan three years ago, committing to a ten-year journey toward sustainable growth. Underpinning the Plan are targets that apply right across the value chain.

After a detailed 2013 review, while the company has made good progress in some areas, they've also looked at how they can drive more change not only within its own business but also in areas where they can influence systemic change.

This has led Unilever to broaden and deepen the Plan, which it will share during the webcast on April 28, 2014 at 9am - 10:30am BST.

unilever sustainable living plan

Join the conversation

You can join the webcast and submit your own questions by registering. Also join the conversation on Twitter by using #sustliving. The webcast will also be available to view on demand after the event on

Date: Monday, Apri 28,l 2014  

Time: 9am BST/4am EST

Register for the webcast here.

The Ian Martin Group is Proud to Announce its Recertification as a B Corp

Tue, 2014-04-22 17:37

Today, the Ian Martin Group is announcing its recertification as a B Corp (‘B’ stands for Benefit). Certified B Corporations are companies that measure/report their social and environmental performance against a transparent 3rd party standard called the B Impact Assessment. There are currently 990 Certified B Corporations in 32 countries around the world.

Since the Ian Martin Group was first certified two years ago, the company’s B Impact Score jumped from 88 to 105. There were 6 key questions from the Impact Assessment that drove the improved social and environmental performance of the company:

  • Does your company have a corporate mission statement that includes a specific commitment to social or environmental impact?
  • If your company has conducted an employee satisfaction / engagement survey within the past 2 fiscal years, what percent of your employees are 'Satisfied' or 'Engaged'?
  • Do you have the following policies in place: business code of conduct, career development, flexible work, environment & purchasing, ethical reporting, travel & expense?
  • Is there something different or innovative about the company's approach to charitable-giving that has changed the industry?
  • Do your products or services achieve a specific social or environmental impact?
  • Does the company have a formal process to share financial information (except salary info) with its full-time employees?

In a recent open letter to fellow business owners published by Tim Masson, Chief Steward & CEO of the Ian Martin Group, he provides an in-depth overview into how the company used these questions to reshape the culture and improve their B Impact Score. Over two years, the company:

In his open letter, Masson challenges leaders of other companies to begin benchmarking their social performance by taking the B Impact Assessment and to adopt a culture of continuous improvement. He concludes, “I invite you join us in the competition not only the best in the world but to be best for the world.”

About the Ian Martin Group

The Ian Martin Group is North America's most progressive recruitment and project-staffing firm. As a Certified B Corporation, the company meets comprehensive standards that measure its positive impact on employees, suppliers, community, and the environment. The Ian Martin family includes technical recruitment divisions IME, IMT and IMIT – experts in Engineering, Telecom and IT respectively - as well as Ian Martin Executive and the 500 Staffing. For more information visit or call 1 (800) 567-9675

About B Corp

Certified B Corporations meet rigorous standards of social and environmental performance, legally expand their corporate responsibilities to include consideration of stakeholder interests, and build collective voice through the power of the unifying B Corporation brand. As of January 2014, there are more than 900 Certified B Corporations from over 60 industries and 32 countries, representing a diverse multi-billion dollar marketplace.

About B Lab

B Lab is a nonprofit organization that serves a global movement to redefine success in business so that all companies compete not only to be the best in the world, but the best for the world. B Lab drives this systemic change through a number of interrelated initiative: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and good marketing; 2) passing legislation to accelerate growth of social entrepreneurship and impact investing (20 states have already passed benefit corporation legislation); 3) developing B Analytics, a customizable platform for measuring, benchmarking, and reporting on impact 4) providing free, powerful tools for businesses to measure, compare and improve their social and environmental performance (more than 15,000 businesses use B Lab’s free B Impact Assessment). For more information, visit ,  and .



Western Union Connects to PrintReleaf to Automatically Offset Actual Paper Use

Tue, 2014-04-22 17:37

(Marketwired) - PrintReleaf, the first technology platform to enable cloud-based paper tracking and reforestation, has connected the PrintReleaf Exchange (PRX) at Western Union's corporate headquarters. Now, each sheet of paper consumed will be offset through PrintReleaf. Western Union represents PrintReleaf's first Fortune 500 client since the launch of the PRX platform in March of 2014.

For Western Union, a leader in global payment services, the connection to the PRX enables direct "releafing," or reforesting, of its actual paper consumption. PrintReleaf plants new trees at global reforestation project sites of Western Union's choice. 

"Western Union is a trusted iconic brand, and we're proud they chose PrintReleaf to further their responsibility commitment," said Jordan Darragh, PrintReleaf founder and CEO. "PrintReleaf provides all stakeholders in the Managed Print Services (MPS) industry -- OEMs, dealers, customers and the environment -- an innovative, data-driven way to promote sustainable business practices."

"We were looking for effective, turn-key ways to better size and track our actual environmental impact. PrintReleaf helps further that goal, while also automatically offsetting our paper consumption," said Talya Bosch, Western Union Vice President of Social Ventures. "Since much of our business is virtual, Western Union has a smaller eco-footprint than many similarly-sized companies. Yet, environmental stewardship must be a consideration for any well-rounded corporate responsibility program. PrintReleaf is a step forward for our broader responsibility efforts."

PrintReleaf and Western Union are actively releafing the company's paper consumption at reforestation sites in Ethiopia and Madagascar.

About PrintReleaf

Creating a global standard for sustainability in the Managed Print Services (MPS) industry, PrintReleaf guarantees to certifiably reforest every piece of paper consumed by its customers. Founded in 2011 by MPS industry veterans, the PrintReleaf Exchange [PRX] is the first technology platform that measures a customer's paper consumption and connects them directly to reforestation projects. The patent-pending technology not only measures consumption, but tracks its reforestation partners to ensure fulfillment. For more information, please visit us on LinkedIn, Facebook, Twitter and our website.

Pure Strategies Study Identifies How to Generate Business Value from Product Sustainability

Tue, 2014-04-22 16:37

Companies that have gained widespread business benefits from product sustainability share specific business practices, according to a new research report by sustainability consulting firm Pure Strategies.

The Path to Product Sustainability is based on a quantitative survey of 100 global consumer product companies involved in product sustainability and qualitative interviews with heads, directors, and managers of sustainability at leading companies such as The Coca-Cola Company, Timberland, Seagate, RB, and Henkel.

According to the report, product sustainability goals are the most common best practice among “performing” companies that claim to have achieved widespread financial and organizational benefits from their programs. Fully 97 percent of these companies reported the existence of goals that guide programs to deliver on internal and external benefits. 

Sustainability product assessments inform decisions for 90 percent of performing companies, compared to 61 percent of companies lower down the sustainability path. Supplier engagement, customer scorecards, and chemicals/materials of concern assessments were cited as the tools and approaches that deliver the most value.

Performing companies also recognize the importance of integrating sustainability into product development, the report states, as notably more performing companies will be further strengthening their sustainability focus during product development. This is a driving differentiator in product sustainability program performance, according to Pure Strategies. 

“While it takes substantial organizational commitment to integrate sustainability into the core business effectively, there is a clear payback,” Pure Strategies’ Managing Director and cofounder Tim Greiner said. “By learning from these leaders, our study points to a product sustainability path that can propel a company from preparing—to progressing—to performing at the highest level of product sustainability.”

Other findings from the report include: 

  • Corporate Strategy, followed by CEO Vision, was the most-cited internal driver behind product sustainability programs. Retailer programs were the most-cited external drivers.
  • No single company surveyed is expecting a decrease in funding in the next year for their product sustainability program.
  • The product development process is expected to see a notable increase in sustainability focus over the next two years—in particular during the early phases of concept and bench top/pilot scale development.
  • Supplier engagement ranked as the most valuable product sustainability assessment approach.
  • Reduced manufacturing cost was the leading business benefit from product sustainability—ahead of brand enhancement and risk reduction.

 “This report provides valuable insight for companies looking to understand, build, or enhance product sustainability programs,” said Pete He, Senior Research Fellow, Sustainability at Henkel. “Pure Strategies was able to distill down and link the key factors in a successful sustainability journey.”  

A free download of the report is available for review at:     

About Pure Strategies, Inc.: For more than 15 years, Pure Strategies has helped forward-looking clients attain financial and strategic benefits by improving the sustainability of their organizations, products, and supply chains. In addition to providing technical services, Pure Strategies leads companies through strategic planning exercises and helps tackle on-the-ground implementation. Pure Strategies has extensive experience assisting both retailers and retail suppliers. Clients include: Walmart, The North Face, Annie’s Homegrown, RB, Rockline Industries, Radio Flyer, Seventh Generation, Oakhurst Dairy, Stonyfield Farm, and others.

More about the research methodology: Verdantix, an experienced market research firm, fielded the quantitative survey on behalf of Pure Strategies in Fall 2013. Pure Strategies conducted the qualitative interviews in February 2014.


Haworth Announces Goal to Remove 56 Chemicals From Products, Releases Ninth Annual Sustainability Report

Tue, 2014-04-22 16:37

Haworth, Inc. today published its ninth annual Sustainability Report, which outlines the company’s goal to remove 56 chemicals of concern from its products, globally, by the end of 2015. 

The 56 chemicals were selected based on a review of common materials identified by customers, governments or nongovernment organizations as potentially harmful to users’ health or the environment.

“We started by reviewing more than 2,000 chemicals of concern,” said Michael Werner, senior sustainability engineer at Haworth.  “From this list, we selected those that were most industry-relevant.  The elimination of these 56 chemicals will provide the most significant positive, short- and long-term impact on human and environmental health.”

In order to achieve the goal, Haworth is engaging its engineer teams and supply chain.  The first step of action is ensuring products are no longer designed with the chemicals of concern.  Next, the company works with its supply chain to ensure their parts do not contain these chemicals.  If the problem cannot be solved through reengineering, Haworth will look for an alternative material or, as a final option, find a different supplier.

“We are eliminating these chemicals because it’s the best thing to do,” said Steve Kooy, Haworth’s global sustainability manager.  “We are doing more than just analyzing, investigating or debating; we are proactively taking action as part of our commitment to providing our customers with healthier workplace environments for the future.”  

As of December 2013, Haworth has achieved eight percent of its goal.  By the end of 2014, the company expects to reach 40 percent – with a target of 100 percent elimination by the end of 2015.

Haworth’s 2013 Sustainability Report also features, among other stories, the company’s Beijing Showroom, the world’s first certified LEED project under the United States Green Building Council’s new LEED version 4 beta program, and its goal to source 100 percent of the wood used in Haworth casegoods, systems, tables, and storage products from sustainably managed forests.

“Our 2013 Sustainability Report provides an update on our progress,” said Kooy. “Haworth remains committed to improving our products, material selection and client engagement to create a sustainable, holistic business model.”

Globally, Haworth improves workplaces with award-winning furniture, interior architecture and technology solutions to help customers achieve business goals, transform culture as well as support collaboration and innovation.  Research + design drive a deep understanding of agile workplace needs and are at the center of the company’s strategy.  Haworth is committed to protecting and restoring the environment, creating economic value as well as supporting and strengthening its communities.  Founded in 1948, Haworth remains family-owned and privately-held and serves markets in more than 120 countries through a global network of 600 dealers. The company had net sales of US $1.41 billion in 2013. | | @Haworthinc |

Campbell Highlights Progress On Corporate Social Responsibility Strategy In 2014 Report

Tue, 2014-04-22 15:37

Campbell Soup Company (NYSE:CPB) released its 2014 Corporate Social Responsibility (CSR) report, What’s In a Name, highlighting the company’s integrated CSR approach to consumers, employees, the environment and community. The full report can be viewed at

“As a leader in the food and beverage industry, Campbell is demonstrating our steadfast commitment to making good, honest, authentic food for the people who live, work and eat in our communities,” said Denise Morrison, President and Chief Executive Officer, Campbell Soup Company. “We have worked hard to earn the loyalty and trust of consumers throughout our 145-year history and are committed to a strategy that integrates CSR and sustainability across our business in order to build shareholder value.”

The report details Campbell’s progress against its 2020 Agenda, which established the company’s CSR imperatives and four Sustainability and Corporate Citizenship goals:

  • Cut the environmental footprint of Campbell’s product portfolio in half, as measured by water consumption and greenhouse gas emissions per tonne of product produced;
  • Measurably improve the health of young people in Campbell’s hometown communities;
  • Continue to provide consumers with nutrition and wellness choices in Campbell’s product portfolio; and
  • Leverage CSR and Sustainability as key drivers of employee engagement and performance in Campbell’s culture.

The report highlights Campbell’s progress toward advancing these goals. In fiscal 2013, the company:

  • Reduced greenhouse gas emissions by 4.4 percent, or more than 20,800 metric tonnes; reduced water consumption by 2.6 percent per tonne of food produced; and achieved a waste recycling rate of 83.2 percent worldwide. Campbell also initiated renewable energy projects and continued to streamline packaging, with a cumulative reduction of more than 65 million pounds in the company’s product portfolio over the last five years.
  • Continued to combat childhood obesity and hunger through Campbell’s Healthy Communities Program, a $10 million, 10-year initiative that promotes better nutrition, physical fitness and access to healthier foods for children in Camden. In its second year, the program provided 193,000 hours of nutrition education to Camden children and 3,800 hours to adults; 175,000 hours of physical activity to youth through Soccer for Success and CATCH - a 75 percent increase over year one; and increased food access to 23,000 residents via 36 outlets including CSA memberships, corner stores and mobile markets.
  • Enhanced the health and wellness profile of its portfolio by acquiring two businesses in new categories: Bolthouse Farms, a leading maker of fresh carrots, packaged fresh juices and refrigerated salad dressings; and Plum Organics, a leading brand of organic baby food and simple meals for children. Campbell’s U.S. product portfolio offers more than 430 products low in fat, saturated fat and cholesterol, more than 300 products with less than 100 calories per serving and more than 150 products that provide at least a half-cup serving of vegetables and/or fruits.
  • Provided more than $52 million in food donations and global giving in the communities where Campbell operates, including $1.7 million in grants from The Campbell Soup Foundation to nonprofit community service organizations, with more than half dedicated to agencies serving Camden. Campbell employees volunteered more than 21,000 hours last year, demonstrating the company’s greatest commitment to social responsibility. During Campbell’s annual Make a Difference Week, more than 3,600 employees across 16 U.S. locations participated in 90 projects that focused on building and sustaining healthy communities.

 “The spirit of Campbell employees resonates throughout the report, acting as a catalyst to drive true, measurable outcomes,” said Dave Stangis, Campbell’s Vice President – Public Affairs and Corporate Responsibility. “This year’s report illustrates key performance measures against our strategy and outlines our best opportunities to impact positive change.”

In recognition of its strategy and strong results, Campbell was named this year to the Global 100 Most Sustainable Corporations in the World list by Corporate Knights, the Dow Jones Sustainability Indices, Corporate Responsibility Magazine’s 100 Best Corporate Citizens, the Civic 50, the Vigeo U.S. 50 and Vigeo World 120 Indices, and the Human Rights Campaign 2014 Corporate Equality Index. Campbell also received the following awards: the DuPont Award for Packaging Innovation, the 2013 Best Employers for Healthy Lifestyles Award by the National Business Group on Health, the Golden Peacock Award for Excellence in Corporate Governors from the Institute of Directors, the 2013 Role Model Award from Produce for Better Health and CPG Award for Innovation from the Grocery Manufacturers Association.

This report captures Campbell’s CSR and sustainability strategy and performance in its worldwide operations during fiscal year 2013 (ended July 31, 2013). The structure and content of Campbell’s 2014 report was prepared using the Global Reporting Initiative (GRI) G3 Sustainability Reporting Guidelines, along with the GRI Food Processing Sector Supplement. Campbell Soup Company self-declared its CSR report to a GRI Application Level B based on the GRI Application Level Grid. To conserve resources, the full report is available online at

About Campbell Soup Company
Campbell Soup Company is a manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” “V8,” “Bolthouse Farms,” “Plum Organics” and “Kjeldsens.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit or follow company news on Twitter via @CampbellSoupCo.

McKinney Advisory Group organizes Suit Drive for National Volunteer Month

Tue, 2014-04-22 15:37

McKinney Advisory Group organized a suit drive for San Diego Rescue Mission as part of National Volunteer Month. The Suit Drive focused on aligning the corporate values of giving-back with the focus of helping others who are actively pursuing interviews, getting jobs, and supporting the San Diego community.

McKinney Advisory Group partnered with San Diego Rescue Mission and the career services program. The suits will be given to the graduates of the one year program as they embark on job interviews and gain employment in the community. Many of the graduates are must prioritize basic needs above new clothing. As a professional company, McKinney Advisory Group understands that a proper suit can help someone land a job interview or help someone feel confident at a new job.

Rachel McKinney, Corporate Social Responsibility Coordinator explained, “So much of what we do is to help companies grow and achieve their missions. This time we focused on helping an individual achieve their vision. We wanted to show our support and admiration for these individuals who are working hard to improve their lives through jobs, housing, and providing for their families. It’s just a simple act but means a lot to the recipient.” 

It was also a great way to reach out to the business community, neighbors, and clients. McKinney simply offered to give those gently worn professional clothes in the back of the closet a new career. Many corporate partners arranged their own collection at their offices and McKinney picked them up as well as accepted donations at the San Diego corporate headquarters.

The final numbers collected over 50 men’s suits, 97 shirts, 41 pants, 72 ties, and 12 sweaters. Women’s totals were: 27 suits, 11 jackets, 13 dresses, 26 skirts, 26 pants, 44 tops, and 16 sweaters.

If you have clothing that could start a new career please donate to San Diego Rescue Mission. Their information can be found online: McKinney Advisory Group is a proud supporter of San Diego Rescue Mission and their dedication to serving the poor in San Diego.

About McKinney Advisory Group:
McKinney Advisory Group is a uniquely client-focused firm that looks at the bigger picture when helping clients make real estate decisions. They are more than a real estate company; they care about the community. They operate at the highest levels of fiduciary responsibility and focus on the finance of a company before making real estate suggestions. Ultimately they are an “achieve your vision” company. 

For more information on how you can participate or learn about the outcomes of this event please contact Rachel McKinney, CSR Coordinator and Marketing Director for McKinney Advisory Group. Email at or visit our website for more information,